Case Study
A team of strategists, creatives, and growth hackers obsessed with turning bold brands into market leaders.
The IoT Academy: Increase organic traffic through website footfall via SEO
1. The Challenge
The goal was to rank The IoT Academy’s “Advanced Certification in Data Science, Machine Learning & AI” landing page for high-volume, highly competitive keywords related to Data Science education — ultimately driving organic visibility, leads, and credibility in the EdTech domain.
- Extremely high competition from top-ranking education portals (Coursera, UpGrad, Simplilearn).
- Search volume of over 10,000/month for target keywords.
- Landing page not optimized for keyword intent or SERP-rich results.
- Weak backlink profile and limited brand authority in the Data Science niche.
2. The Brew — Our Approach
We conducted a thorough website SEO audit, noted down all the high to low competitive keywords, broken links and other technical SEO problem of the present.
Key actions:
- Auditing the website
- On Page SEO Optimization
- Created a structured content strategy majorly focusing on educational
- Off-Page SEO & Link Building
- Constant monitoring and insights through Google Search Console and insights. Backlinking tracking with Ahrefs and SEMRUSH.
3. The Blend — What We Did
- Published 6-8 high-quality web blogs every month. Focused on valuable, educational content to attract backlinks.
- Conducted comprehensive keyword research focused on intent-based keywords.
- Optimized meta tags, headers, and content for semantic relevance.
- Enhanced page load speed and Core Web Vitals.
- Improved internal linking structure and FAQs for user intent.
- Executed guest posting campaigns on niche sites.
- Built high-quality backlinks through outreach and content syndication.
- Created social and business listings to improve online trust signals.
4. The Result
Within 6 months, IoT Academy saw an overall explosive organic growth:
- Improved rankings for high-volume competitive keywords.
- Significant increase in organic impressions and CTR.
- Enhanced domain authority and online credibility.
- Built a long-term SEO foundation for sustainable growth.
Keyword | Initial Rank | Current Rank | Search Volume | Competition |
Online Data Science Course | Not in Top 100 | #17 | 10K+ | High |
Data Science Online Course | Not in Top 100 | #101 | 10K+ | High |
Data Science Online Certification | Not in Top 100 | #64 | 10K+ | High |