Digital Marketing Agency

Case Study

A team of strategists, creatives, and growth hackers obsessed with turning bold brands into market leaders.

cropped faviconbbm.png

Cacaoly: Increase organic traffic through website footfall via SEO

1. The Challenge

Cacaoly has been in business for the last 3 years, but its continuous revenue has been poor, apart from some bulk sales during the festive seasons. They wanted more organic visibility for the brand, loyal retainers, and revenue growth through performance marketing.

2. The Brew — Our Approach

Our goal was to strengthen Cacaoly’s organic presence by fixing foundational SEO gaps, improving product-page relevance, and building a consistent content engine. We focused on high-impact actions that could lift impressions, clicks, and rankings within the first 60 days.

 Key actions:

·Established complete SEO groundwork: keyword mapping, analytics setup, and tracking

  • Prioritized product-page optimization for better search visibility
  • Built a keyword-rich content pipeline aligned with user search intent
  • Improved on-page health with meta tags, alt text, and FAQs
  • Analyzed GSC data to guide iterative refinements·Optimized 20+ product pages with improved titles, descriptions, and alt tags

3. The Blend — What We Did

Despite this being an early-stage SEO engagement, Cacaoly demonstrated consistent and measurable improvements across visibility, keyword performance, and product-page health. Our foundational SEO work created the momentum needed for sustained organic growth.

  • Created and refined 6 SEO-focused blogs with mapped primary/secondary keywords
  • Integrated Google Search Console & Analytics for real-time performance insights
  • Developed product and blog FAQs to boost snippet visibility and user engagement
  • Identified technical issues (crawl errors, speed, indexing) to prepare for July fixes
  • Ran comparative month-on-month performance reviews to identify quick wins

4. The Result

  • Significant increase in total impressions and clicks on Google Search Console within one month.
  • Multiple keywords moved to Page 1, including product-specific and gifting-related terms.
  • Improved product page visibility through meta, alt-text, and FAQ optimization.
  • Higher GBP interactions, including direction requests and profile views.
  • Noticeable uplift in organic traffic quality, with better engagement and lower bounce patterns.

This will close in 0 seconds


This will close in 0 seconds